Location: Vancouver and Surrounding Lower Mainland

Job Summary

The Marketing & Communications Coordinator is responsible for co-developing and implementing the work plan for the non-profit organization “Protect Frontline Workers”.  Protect frontline workers is a registered Not for Profit that was formed in March 2020 in response to the COVID-19 pandemic.  As of today’s date, the organization has distributed 35,000 items of PPE that have gone to frontline workers (especially those in the Downtown Eastside), hospitals, care homes, and to immunocompromised individuals.

This role will be responsible for internal and external communications with volunteers regarding pick-up and drop-off of PPE and materials. Reaching out to other organizations to build relationships for potential partnerships.

Organizational Status

Reports to Manager of Marketing and Communications. Will receive support and guidance from the Director of Communications, and the President of PFW for strategy and project development. 

Liaises closely with staff who are responsible for technical work, including our Administrator and Distribution Manager. 

These relationships will continue for the duration of the project.

Work Performed

• Research and Relationship Development:
  Completes assessment of the key barriers for volunteers participation with PFW. Developing a plan for a long-term goal of increasing the number of engagement opportunities
• Crafts and cultivates a relationship with other organizations and individuals. This will deliver significant value in the form of partnership engagement and program awareness
• Identifies opportunities to gain PFW volunteers through the development of community partnerships with local and regional organizations
• Project implementation:
  Creating a marketing and engagement campaign that is based on the findings from the research and engagement phase that will specifically target Lower Mainland volunteers and community partners
• Develops tools, resources, and programming to mitigate identified barriers to volunteers
• Assembles a plan to sustain the work beyond the funding by leveraging the economic and sectoral partnerships from this project
• Co-creates a final project report outlining regionally appropriate recommendations and findings
• Administration:
  Maintains excellent communication across the project team and provides regular project updates to the Communications Director, President, and other identified individuals as appropriate
• Anticipated Work Outcomes:
  Coordinates all activities involving development, organization, and distribution of promotional materials associated with the project
• Liaises with the President to ensure that branding standards are upheld
• Co-leads the execution of a common style for PFW to be used on all material throughout the implementation of the project
• Maintains a schedule of deadlines and requirements related to the research, marketing, and engagement activities of the project
• Organizes necessary preparations for involvement in identified community activities and events
• Networks with employers/organizations across the designated region using a variety of communication, and technological methods
• Coordinates the updates of the website and databases as related to the project implementation
• Arranges social media advertising and other digital marketing strategies, including subsequent tracking and reporting
• Collects relevant information from a variety of sources throughout the year to create the final project report
• Performs desktop publishing including posters, banners, certificates, and newsletters for promotional campaigns

Supervision Received

• This position works independently. 
• Works under the general direction of the Director of Communications. 
• Resolves a wide range of somewhat complex issues, and escalates/refers the most complex issues to the President of PFW. 
• Work is reviewed in terms of achievement of specific goals and objectives.

Supervision Given

Develops and manages external stakeholder engagement and relationships, ensuring effective transition plans are in place beyond the project completion.

Consequence of Error/Judgement

The position will have a broad scope to assess and direct communications and marketing of Protect Frontline Workers within the Lower Mainland. Decisions will include the need to connect, communicate,  and represent PFW in a professional manner. The individual will be required to use their experience to make numerous, time-constrained, and critical decisions regarding communications and marketing initiatives and stakeholder engagement. Errors could jeopardize the professional, academic, and public credibility of Protect Frontline Workers.

Qualifications

• Undergraduate degree in a relevant discipline. Management/business, Communications or Social Sciences preferred. Minimum of two years experience or the equivalent combination of education and experience. 2 years of related work experience, including:
  • Experience with project and/or event management
  • Experience in communications including: content curation, writing, editing, and designing for print and digital media
  • Experience in relationship development and networking

Equity and diversity are essential to academic excellence. An open and diverse community fosters the inclusion of voices that have been underrepresented or discouraged. We encourage applications from members of groups that have been marginalized on any grounds enumerated under the B.C. Human Rights Code, including sex, sexual orientation, gender identity or expression, racialization, disability, political belief, religion, marital or family status, age, and/or status as a First Nation, Metis, Inuit, or Indigenous person.

All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.